Project design and delivery
Our collaborative partnership has resulted in innovative outcomes for the project’s design and delivery. SMEC is providing an extensive range of consulting services on the project but created the biggest impact through project managing the development and delivery of the program on behalf of Lendlease and Melton City Council. Atherstone was recorded as the top-selling Australian development in 2017 and top-selling Victorian development in 2018.
The overall objective of the Atherstone People Movement and Precinct Planning project was to design, develop and trial an integrated real-time data capture program using mobile phone location data to track how people moved and used community services in designated areas. The data would give the Council a better understanding of the movement of people within Atherstone, particularly the regional sports facility and regional play space, and enhance Council’s knowledge of how residents and community members use these facilities. The valuable insights gained from this pilot study, combined with the technology, has relevance for wider application to other master-planned communities. Understanding how people use community facilities can inform Council’s future decisions about prioritising funding for service planning, infrastructure expenditure and asset management as well as responding to changing community needs. Furthermore, developers can also use this information to increase their knowledge about the population’s engagement with its facilities, and acquire verified, case-based data that can be used in the visioning and funding of future projects.