Our overall impact for the client, was the ability to provide a clear and concise roadmap with viable strategies for potential development of IDEA City.
The project enabled pathways for SCG to continue conversations and build synergies between existing anchor organisations and encourage them to drive “Lighthouse Projects” building on Greater Springfield’s identity as a destination for innovation. The engagement of potential end-users during the market validation phase also aided with increasing market awareness and positioning of Greater Springfield to an international audience.
IDEA City Market Validation study is an example of successful collaboration with colleagues at Surbana Jurong and synergy between multiple specialists across different geographies. The project is also aligned with the groups global strategy to invest in an advisory consulting model which provides upstream value to clients right across the project and asset management life cycle.